Back in the singles market? Welcome! Well yeah... to be a part of the dating sites, is like selling yourself. It uses the rule of advertising, minus the 'S'. The rule is AIDA = Awareness, Interest, Desire and Actions. A good dating profile precisely works like the aforementioned rule. It creates an awareness about you amongst the seekers, generates interest amongst those who understand it, arouses a desire amongst the ones who like it, and finally leads to an action! Its first part, namely the headline, serves the purpose of seeking attention or creating awareness. Obviously, you need to have a funny or a catchy headline.